Spark the Arts Grantee Toolkit
Overview
Your grant is an achievement that you should share with your community. Developed by the North Carolina Arts Council’s marketing and communications team, this toolkit provides grantees with communication templates to promote that you have just been awarded a Spark the Arts grant from the Arts Council. Social media and earned media have proven effective in raising policymakers' awareness of arts programming, in turn increasing their support at the state and federal levels--and, of course, they are a great way to promote the brilliant work of your organization.
Here are some ideas for basic publicity that can help extend the news of your award, build goodwill with your key stakeholders, and emphasize to the public your value to the community. Please feel free to use all or any of these resources as you see fit, and don’t forget to tag us in all of your posts.
Tag and follow the North Carolina Arts Council:
Instagram @ncartscouncil
Facebook @ncarts
Twitter @ncartscouncil
Logos and credit line
All grant recipients receiving either state or federal funding are required to prominently display the North Carolina Arts Council logo with tagline and credit lines on-site at funded events and in all digital and printed publicity materials.
We also encourage you to use this on your website, electronic newsletters, and in as many materials and places as possible. Your display of these items serve to recognize the investment by the North Carolina General Assembly in our grants and programs.
In all communications, North Carolina Arts Council should always be written out on first reference. N.C. Arts Council is acceptable on second reference. NCAC should not be used.
Choose the appropriate credit line to use with the Arts Council logo, depending on your grant award’s source of funding. Credit lines must also be displayed on all digital and printed publicity materials:
Download high-resolution North Carolina Arts Council logos
State funds and American Rescue Plan Act (ARPA) funds
This project was supported by the North Carolina Arts Council, a division of the Department of Natural and Cultural Resources.
Federal funds
This project was supported by the North Carolina Arts Council, a division of the Department of Natural and Cultural Resources, with funding from the National Endowment for the Arts.
Please remember to remove the NEA tagline from your materials and website at the completion of the project.
Spark the Arts logo and credit line
The following recommendations are specific to all Spark the Arts grantees.
In addition to using the required credit line as stated above, Spark the Arts grantees are encouraged to include the Spark the Arts logo and credit line in their publicity material.
Download high-resolution Spark the Arts logos
Sample copy
Newsletter copy
The North Carolina Arts Council announces support for 130 nonprofit organizations through their new Spark The Arts grant category. In total, the Arts Council is investing $2,484,071 to support programming centered around audience re-engagement and inclusion in 2022-2023. Grant amounts range from $3,000 to $30,000.
Social media copy
❇️ Use the hashtag #SparktheArtsNC #NCArts across social media.
Download sample social media graphic for Twitter
Option A:
We are excited to announce we are a 2022-23 Spark The Arts grant recipient! Fellowship. Vitality. Healing. These qualities & more are sparked by the arts. Cheers to a triumphant return for the arts across NC.
Option B:
Excited to share that we’ve received funding from @ncartscouncil to support our work [insert description].
These funds will [insert deliverable].
Facebook / Instagram
Download sample social media graphic for Facebook
Download sample social media graphic for Instagram
Option A:
We are excited to share that we’ve been awarded a Spark The Arts grant from the (@ncarts) North Carolina Arts Council to support our work over the next two years. [insert description]. The creation and curation of arts activities are fundamental to all arts programs. The Spark the Arts category places a special emphasis on strategies to engage audiences and participants in the work.
Option B:
We are excited to share that [Insert organization name] has been awarded a Spark The Arts Grant from the North Carolina Arts Council. The arts spark vitality, healing, and fellowship. These qualities are what kept North Carolina’s arts sector resilient through the pandemic. The Spark the Arts grant category places a special emphasis on strategies to engage audiences and participants in this effort.
Staff contacts
Diana Pineda
Marketing Director
diana.pineda@dncr.nc.gov
Ai-Ling Chang
Graphic & Website Manager
ai-ling.chang@dncr.nc.gov